Thrive While Building Your Empire**ADD COURSE DATES HERE FOR 2026**
“I am different. I am an original. And like everyone else, I am here to take up space in the universe.”
— SHONDA RHIMES
As a founder with multiple intersecting identities, your complexity is a rich asset that has equipped you to thrive in entrepreneurship in a specific way.
To live out the calling in your heart while enjoying a liberated and joy-centered life.
To grow your wealth and well-being without ever again sacrificing one for the other.
To rest in ease because every aspect of your empire is secure - you, your team, your legacy.
To be fully self-expressed in your business - no more hiding parts of yourself.
But the fact is,
entrepreneurship is not a level playing field.
ONLY 2%of venture capital funds invested go to women-only teams.
ONLY 3%of Black women are running mature businesses (surviving five years or more).
LGBTQ-OWNEDbusinesses generate chronically smaller annual revenue than non-LGBTQ businesses.
BLACK START-UPfounders receive less than 1% of venture capital funding annually
The challenges are real. But the story of these difficulties must be told alongside the story of our power.
Black people, people of color, women, and LGBTQIA+ individuals face unique difficulties in entrepreneurship - difficulties that can lead to burnout and/or closing the business prematurely.
And the mainstream business education community either ignores or only superficially addresses the need for a distinctive approach to business for people like us.
You come from a rich legacy of ancestors who were business owners.
Resilience, resourcefulness, and genius are literally in your DNA.
Your entrepreneurial ancestors refused to be constrained by their challenges.
Instead, they embraced their distinctions and used them to propel themselves forward, creating some of the most innovative inventions and businesses that have contributed to this world for centuries.
They are not rare exceptions who achieved heights you can’t reach. They are YOU. Your link to them is direct and unbreakable.
This is the power you’re carrying. And to nurture that power, we created Unbreakable.
“Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.”
— AUDRE LORDE
Our Unbreakable Founding Story
Unbreakable exists to help founders with multiple intersecting identities build wealth while simultaneously centering their well-being and ideal lifestyle.
When our founder, Jo-Ná Williams, started her legal practice back in 2011, the culture said things like: “This is business - no one cares about your feelings. Grind 24/7. Sleep later.”
This is how systemic inequity reinforces itself - by screaming that there’s a single ‘success formula’ for all people despite the fact that we are NOT all starting at the same point with the same resources or facing the same challenge to our identities.
Jo-Ná a black, queer, woman, with no seed money, investors, family trusts, or loans, needed a different way to approach entrepreneurship. A path that centered her autonomy, wealth, and health, without needing to perform her identity like a minstrel act.
The business innovation she created is called Unbreakable.
Jo-Ná first tested it on herself, and then used these Unbreakable principles to help hundreds of entrepreneurs build secure, sustainable businesses well into the 7-figures.
CLIENT TESTIMONIAL
“I bought my house the first year I worked with Jo-Ná. She helped me find my agency and advocate for myself. She's an excellent advisor and coach because she holds space energetically for how your brand works based on your personality, skill set, and energy. Once I had momentum, things happened so much faster because we’d already built the foundation of my brand. Jo-Ná pushed me to have an assistant - now two employees. She helped me develop a better understanding of the value of my time and let go of the scarcity mindset so I could grow. I’m literally never leaving Jo-Ná!"
— NICOLE ELLIS
Most entrepreneurial thinking teaches The Lack Model. Unbreakable teaches The Abundance Model.
CLIENT TESTIMONIAL
“Jo-Ná took the time to walk me through the steps I needed to achieve my business dreams. Since working with her, I’ve increased my private coaching clients, started running group coaching events and established new partnerships. I feel good that I am living the principles of my company and building it MY way! Jo-Ná helps you build your business tree of life, branding with personal and professional success all rooted with a strong legal foundation. Exactly what you need to keep going and growing strong."
— TANEA FLANDERS
Conventional business advice advocates for a hyper-individualistic approach to entrepreneurship. There’s zero emphasis on the well-being of the people the business serves, and definitely no regard for the people running it.
The Lack Model is based on scarcity; the fear that there’s not enough so you better hustle to the top quickly before someone else claims the treasure ahead of you.
Instead of breaking humans down, The Abundance Model shows that it’s possible to build you UP while taking good care of profits AND people.
The Lack Model
Entrepreneurship is ONLY about work ethic. If you don’t work harder than everyone else, you’ll be left behind.
Sacrifice your health, relationships, any-damn-thing, to make money.
Fellow entrepreneurs are your competition, even when you have an opportunity to mutually promote each other.
Be hyper concerned about how others perceive you and do your best to be seen as non-threatening (don’t be the angry black woman, hypersexual queer person, etc) so others feel safe with your identity. Water your uniqueness down.
No pain no gain. If you really want it, you have to go harder and longer than everyone. Lazy people never succeed.
When you hire a team, they should tolerate high stress levels, bad attitude, and chronic overworking. That’s what you’re paying them for!
The Abundance Model
(“The Unbreakable Model”)Sustainable businesses require intentional self-care and spiritual grounding, especially for people who come from ancestral traditions and backgrounds that centered these practices.
Wealth and Well-Being are ONE entity. Every business decision prioritizes both.
There’s more than enough for everyone to thrive in the Universe. Community and collaboration is an asset - for our businesses and our hearts.
No hiding.
No ‘fake it til you make it’.
No playing small. Ever.
Joy and rest do not have to be earned. We believe in living well now. Like, RIGHT NOW.
Intentional businesses mitigate harm for more than the founder. Care extends to the entire team, clients/customers, and the broader community.
Unbreakable translates the Abundance Model into step-by-step growth methodology for a building secure, sustainable, profitable, and highly ethical company.
Unbreakable teaches founders with multiple intersecting identities how to grow their wealth and legacy, while keeping self-care as priority #1.
Refining your brand communication
to authentically reflect your values and vision, which attracts more right-fit customers/clients you love working with.
Building a healthy and trusted team
whose lit up by your mission, and highly capable of keeping the business running smoothly when you want to step away.
Implementing systems and processes
of a secure and indestructible business. Stability and financial safety for you and your team.
Generating ample financial reserves
so you can live well now, prepare for the unexpected, and grow your legacy of philanthropy and multi-generational wealth.
(the Unbreakable Community) from entrepreneurs who 100% relate to your lived experience - it’s theirs, too.
Receiving community support
that never threatens your physical or mental health. The opposite! A business that empowers your and your team’s well-being.
Creating a thriving business
“Revolution begins with the self, in the self.”
— TONI CADE BAMBERA
This is empire-building for people who want to create a positive disruption in the world.
Your Unbreakable Instructor
Jo-Ná A. Williams, Esq.
Lawyer. Business Advisor. Founder and CEO.
Jo-Ná A. Williams, Esq. is an award-winning attorney, founder, business advisor, and Instructor who founded J.A. Williams Law P.C. in 2011 to provide entrepreneurs, creators, and thought leaders with ways to successfully navigate their careers, secure their companies, and provide assistance with business, entertainment, and intellectual property matters.
She is dedicated to issues regarding business owners and entrepreneurs because she believes they are a population highly vulnerable to insurmountable challenges without proper knowledge. She founded her business coaching company in 2013 to advise creatives and business owners on entrepreneurship.
Jo-Ná has been featured in Forbes, Entrepreneur, Fortune, Black Enterprise, Goop, and Marie TV. She has spoken at Essence Festival, Facebook, LinkedIn, and Rent The Runway, amongst others. She was recently named one of the Top 40 Lawyers under 40 in the country by the National Black Lawyers and Intellectual Property & Business Attorney of the year by Acquisition International. She’s an instructor for LinkedIn Learning, licensed to practice law in New York, and sits on the board of the LGBT Center in New York and UPI Loan Fund in Arizona.
Your Unbreakable Business AdvisorsUnbreakable also includes exclusive guest teachings from our Unbreakable Business Advisors and Personal Growth Teachers including wisdom keepers like:
Candace WoodruffCPA, Revenue Growth Strategist, Personal Finance Expert
Unbreakable Topic:
Profitable Tax Strategies for Small Business Owners
Dr. Deganit
NuurSpiritual Teacher, Psychic, Speaker, Author, Founder of Nuurvana
Unbreakable Topic:
Amplifying your CEO Intuition
Tatianna
TarotTarot Diviner, Espiritista, Osun Priestess, Akashic Records Practitioner
Unbreakable Topic:
Ancestor Veneration
Plus, your Unbreakable Bonuses!BONUS #1
Secure Your Empire: The Entrepreneur Legal Kickstart Course
This is Jo-Ná’s deep dive legal course, which consolidates 5 weeks of intensive legal training for entrepreneurs who need intellectual property and business protection. Course value: $497.
BONUS #2
45min Strategy Session Course (optional)
If you choose to pay in full, you’ll also receive a private 45min 1:1 Strategy Call with Jo-Ná.
BONUS #3
3 hr VIP Strategy Session (optional)
If you attend all 6 LIVE teaching sessions and all 6 Office Hours sessions, you’ll be entered to win a 3hr VIP Strategy Session with Jo-Ná. Session value: $3000.
CLIENT TESTIMONIAL
“I was searching everywhere for the answers on how to become successful, and I was stressing myself out with all of the conflicting information. Jo-Ná taught me how to go within for the answers. My business has grown to 30 students and continues to grow. I'm much more connected to my body and my intuition. I have a daily spiritual practice in which I make time to hear from my inner guidance system, and get crystal clear advice every time. Working with Jo-Ná is absolutely worth the investment. From a financial standpoint, it absolutely will put more money in your pocket, so it pays for itself.”
— CINDY HOSPEDALES
How is Unbreakable Delivered?Unbreakable is a LIVE 12-week teaching and mentorship program.
To learn and grow in community, while maintaining a healthy pace that supports integration and rest, our monthly delivery structure looks like this:
CLIENT TESTIMONIAL
“...We were searching for what we wanted to do next but were unclear and unfocused on how to get there. Working with Jo-Ná helped us get clear about our audience, who we wanted to serve, what value we brought to the table and the building blocks and roadmap to our next phase. She is not afraid to tell what you need to hear rather than what you want to hear. She is kind, generous, loving and passionately committed to having you achieve your goals."
— JAHAN MANTIN
isn’t general business advice. This is how to build an infallible infrastructure. Security for your mission, finances, well-being, and legacy.
The Unbreakable Core Curriculum
Delivered over 12 weeks and 6 core modules, self care tools and spiritual work is woven into every teaching component. The curriculum includes:
MODULE 1
Unbreakable
Vision▲ Create a multi-year strategic plan so that every quarter, month, and week, you’re taking intentional action that aligns with your bright vision for your business.
▲ Map the organizational structureneeded to achieve your goals without overworking.
▲ Design a work culture that’s a magnet for exceptional talent who share your values.
MODULE 2
Unbreakable
Cash Flow▲ Learn how to refine (or create) wealth goals with income projections & tax planning.
▲ Manage your money more efficiently, so expenses & next steps are always clear.
▲ Detail a revenue strategy tailored to the needs of your business & desired lifestyle, with customizable templates to support every aspect of your financial tracking.
MODULE 3
Unbreakable
Sales▲ Learn how to build client/customer intimacy and gold star loyalty that produces reliable revenue, no matter how you shift your products and services.
▲ Refine your business model so you can scale or sell it (whichever you’d prefer).
▲ Create an unparalleled referral network so that even if you pause marketing dollars, your business keeps growing.
MODULE 4
Unbreakable Structure▲ Learn Jo-Ná’s proprietary tools for an easeful and shorter timeline for attracting top talent and investors (if you need/want external capital).
▲ Activate repeatable processes for hiring, managing, and retaining your team.
▲ Establish the critical business systemsthat facilitate non-stop revenue growth.
MODULE 5
Unbreakable
Legal Foundation▲ Learn how to protect your intellectual property – copyright, trademarks, patents, etc.
▲ Add legally-solid language to your website, sales pages, service and shopping cart agreements, and all employee and independent contractor agreements.
▲ Understand how to protect your brandand what to do if/when you encounter a breach.
MODULE 6
Unbreakable BOSS▲ Learn Jo-Ná’s tried and true strategies for creating your most productive conditions with the support of personalized rituals and practices.
▲ Embrace an expanded Wealth & Wellness mindset that aligns your inner and outer self.
▲ Create healthy goals and lifestyle adjustments that keep your company aligned with your lifestyle by creating harmony between your desire for ease and your ambitions.
Monthly Schedule3-MONTH PROGRAM
WEEK 01 ▲ LIVE teaching module
WEEK 02 ▲ Integration week with Office Hours (Q&A with Jo-Ná)
WEEK 03 ▲ LIVE teaching module
WEEK 04 ▲ Integration week with Office hours (Q&A with Jo-Ná)
Co-Working Cafe occurs every week for all 12 weeks
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Jo-Ná will teach one of the 6 LIVE teaching modules every other week. Each LIVE video teaching will be recorded and uploaded to the private portal within 24 hours. LIVE teaching sessions will take place on Monday’s from 7pm-8:30pm EST / 4:30pm-5:30pm PST on the following dates:
Tuesday, April 11th
Monday, April 24th
Monday, May 8th
Monday, May 22nd
Monday, June 5th
Monday, June 19th
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On these bi-weekly calls, Jo-Ná will open the floor for questions, on-the-spot coaching and mentorship. Office Hours will take place on Mondays from 7pm-8:00pm EST / 4:00pm-5:00pm PST, on the following dates:
Monday, April 17th
Monday, May 1st
Monday, May 15th
Monday, May 29th
Monday, June 12th
Monday, June 26th
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To keep your momentum going throughout this 12-week journey, we will assign accountability partners based on mutual fit. You’ll decide how often you connect with each other and your schedule.
Monday, April 17th
Monday, May 1st
Monday, May 15th
Monday, May 29th
Monday, June 12th
Monday, June 26th
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Your ‘homework’ is provided during Jo-Na’s LIVE teaching sessions and via PDFs. These implementation plans are designed to help you apply the Unbreakable lessons right away.
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The Co-Working Café is hosted by an Unbreakable Community Manager. Use this focused time to get your homework done. Think of it as your virtual study hall - a place to complete your Unbreakable assignments and give your business the attention it needs. The Co-Working Cafe occurs every Friday from 6pm-8pm EST / 3pm-5pm PST, starting on Friday, April 14th running through Friday, June 23rd.
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This private space is for you to build relationships and a referral network with other CEOs like you who share your values.
CLIENT TESTIMONIAL
“Working with Jo-Ná has been the best investment I've ever made in myself. Jo-Ná knows what she's doing and helped me solidify my passionate ideas into an actual business concept. Because of her wisdom, expertise, and sincere excitement for my success, the business strategy session was precisely what I needed, at exactly the right time. What a blessing...Thank you Jo-Ná!"
— KAREN BELL
Unbreakable is an investment in your business, your legacy + your well-being.ENROLLMENT CLOSES ON APRIL 10TH, 2023
Option #1
$2500PAY IN FULL
Use code: NEXTLEVEL for $250 OFF until March 31, 2023
SPECIAL BONUS
When you join Unbreakable with the pay-in-full option, you will also receive: One private 60 min 1:1 Strategy Session to receive personalized business planning and structural support directly from Jo-Ná
Option #2
$199/monthFOR 12 MONTHS
Use code: NEXTLEVEL for $250 OFF until March 31, 2023
PLEASE NOTE
Your monthly payment will also incur a 3% credit card processing fee for the total cost of the Program ($15.58).
Message from Jo-Ná
But maybe what’s most important for you to know is that before I figured out how to be a healthy and abundant business owner, I went through a storm that I am so grateful for.
In reconstructing my business, it was clear that I was creating a method for entrepreneurial THRIVING, and fear-based #hustleculture was nowhere in it.
This is how Unbreakable was born. I used this methodology to build two profitable businesses without overworking or denying any part of who I was, but instead amplifying them.
And I simultaneously taught that model to my clients and saw them thriving too, without compromising ANY part of themselves or their wellbeing as they built their wealth.
Useful business-building information is widely available, but most of it doesn’t prioritize our mental, emotional, physical, or spiritual health. And it’s certainly not tailored to the specific challenges and unique circumstances of multi-identity entrepreneurs.
These gaps form huge cracks in our businesses - gaps that lead to entrepreneurs flaming out, and important products and service offerings disappearing.
As a black woman who sits at the multiple intersections of my own identity, I could see we needed a place to learn what would help our businesses be secure and thrive that considered our unique circumstances and ways we have to navigate entrepreneurship.
Black women know specifically how various biases are placed on them as business owners on the basis of gender, misogynoir, misogyny, colorism, anti-blackness, featurism, fatphobia, ableism, and archetypes of the black woman as the mule, mammy, Jezebel, or angry black woman. This plays out in business with black women being the largest group of founders and simultaneously the most underfunded and under-supported.
But we are going to change that narrative.
Life is not binary. We deserve Joy, Freedom, Wealth, AND Well-Being.
We deserve to run secure, structurally sound businesses that LAST.
This is for Black women Founders
This is for Black Founders
This is for Founders who are Indigenous and/or POC
This is for LGBTQIA Founders
This is for Founders who exist outside of dominant ableist structures
This is for Non-Binary, Gender non-conforming, and Gender-expansive founders
This is for Founders who come from impoverished backgrounds
Underfunded Founders who sit at the intersection of all of this.
This is for founders who know and understand that being all of who you are is an asset to being an entrepreneur, not a liability.
“I got my start by giving myself a start.”
— MADAME CJ WALKER
Team UnbreakableThis is the incredible, talented, intentional team who built Unbreakable. We are collaborators who created this program from a place of love for our people, ourselves, and you. This is an offering from our gifts and hearts.
Jo-Ná Williams
she/they
CREATOR, FOUNDER
(High Priestess of Unbreakable Empires)
Jasmine Wilson-Bryant
she/her
CAMPAIGN STRATEGIST
(Empress of Social Magnetism)
Sandy Williams-Brown
she/HER
PROJECT MANAGER
(Goddess of Seamless Systems)
YASMINA MATTISON SUDAN
she/HER
COMMUNITY MANAGER
(Queen of Community Reverence)
Annika martins
she/her
PAGE COPYWRITER & MARKETING STRATEGIST
(Empress of Divine Communication)
DIOR WILLIAMS-BROWN
she/her
VIDEOGRAPHER/EDITOR
(Goddess of Visual Elevation)
SCHESSA GARBUTT
they/them
CREATIVE DIRECTOR
& WEB DESIGNER
(Magician of Expansive Design)
DANIEL LENTZ
he/hIm
EXECUTIVE ASSISTANT
(Emperor of Eloquent Flow)
Frequently Asked Questions
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Unbreakable was created by and for founders with multiple intersecting identities, who want a business path that honors their uniqueness instead of asking them to tone it down or put it aside entirely.
Unbreakable rejects #grindculture and the fearful Lack Model of entrepreneurship. This program embraces community care, an abundant worldview, and self care and practices that fuel our businesses.
Unbreakable doesn’t believe that spirituality is separate from business. We don’t advocate for any one specific spiritual path - only what’s true to you. But our spiritual foundation is part of how we know ourselves as humans and leaders. It’s a gift our ancestors have passed along, and a vital piece of how we rejuvenate ourselves and make the wisest decisions for our businesses and lives.
Unbreakable is not a collection of an entrepreneur’s random musings. It’s a business methodology that was created with the discernment of a detail-oriented lawyer/coach driven to find a better way. Every module of the curriculum is highly structured and intentionally crafted.
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Unbreakable is an offering specifically for queer, non-binary, trans, black, people of color, women, masc, and femmes and people who by existing are faced with racism, sexism, homophobia, transphobia, colorism, featurism, fatphobia, ableism, xenophobia, and a litany of other societal illnesses. Unbreakable is for people who are deemed to be outside the dominant norm when it comes to who’s represented in entrepreneurship, and therefore does not center cis-gendered white men.
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Unbreakable was born from Jo-Ná’s entrepreneurial journey, which does center the experience of black women and queer people. However, this cohort of Unbreakable is open to anyone who resonates with our mission and is excited to join a business growth community that’s full of people with various experiences.
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Unbreakable teaches the business fundamentals that are often seen as “unsexy” but are the CRUCIAL pieces required for any business to thrive for the long haul.
Establishing your business with this structure right out the gate is the most ideal way to build a business. If you are just trying to figure out how to make money (no clients or customers at all) or you’re in the ideation stage (thinking of starting a business) then Unbreakable may be a little ahead of your starting point. However if you join you can use it for reference later.
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If your business is not generating ample revenue even when you take time away from it… If your relationships or mental, physical, spiritual health is suffering because of your consistently long work hours… If you know you don’t have the proper systems and structures in place…If your business is not set up to be smoothly transitioned, which means you do not have a legacy plan in place… Unbreakable is exactly where you need to be.
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Unbreakable is for people of all nations and locations. Our teaching principles are universal and apply to any business structure anywhere in the world (although your own local laws will apply). There are no in-person components, so as long as you have reliable wifi connection that will allow you to participate during the LIVE teaching sessions and Office Hours, you are welcome to join! Be mindful of your timezone in the schedule.
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We created this weekly space to support founders who’d appreciate the additional structure of a “virtual study hall” space. Come co-work with us as you complete your homework or work on any other portion of your business.
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The LIVE component of Unbreakable lasts for 12 weeks, starting on April 11th, 2023 and concluding on June 26th, 2023. You will be able to access a portal with your work in it indefinitely, so you can access the content at any time.
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Giving a universal time estimate would assume that everyone learns and implements that learning at the same pace. This is one of the assumptions of The Lack Model that Unbreakable vehemently disagrees with. Having said that, somewhere between 2-5 hours per week is our baseline recommendation.
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All LIVE teaching sessions and Office Hours calls will be recorded. The recordings will be uploaded to our private portal within 24hrs.
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Indefinitely.
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Currently, the only guaranteed way to get 1:1 time with Jo-Ná is by choosing either the pay in full Unbreakable option, or by booking a VIP Strategy Session via her website (3hr VIP sessions are $3000).
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Absolutely. The 12-month payment plan is $199 per month, however Payment #1 is $228 because it includes all card processing fees for the full year.
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If you attend the first full week of Unbreakable (one LIVE teaching session + one LIVE Office Hours) and decide that it’s not for you, email us at support@unbreakableprogram.com and we’ll happily refund the full amount you paid and cancel any scheduled payment transactions.
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If you’re self-employed in the U.S. and many other countries, your Unbreakable investment is likely to be a tax deductible business expense. But please confirm this with your accountant/tax preparer.
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Product-based businesses and service-based businesses do have some different considerations, but the core structure of business is applicable.
Unbreakable teaches founders how to create a business structure that prioritizes the well-being of every human who interacts with that business, while generating consistent revenue and managing that revenue smartly. Whether you sell a product or a service, these fundamentals are vital to your business’ longevity.
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We’re happy to answer whatever we can. Reach out to support@unbreakableprogram.com
So, are you ready to make your business Unbreakable?ENROLLMENT CLOSES: APRIL 10TH, 2023
COURSE DATES: TUESDAY, APRIL 11th - MONDAY, JUNE 26th, 2023
Option #1
$2500PAY IN FULL
Use code: NEXTLEVEL for $250 OFF until March 31, 2023
SPECIAL BONUS
When you join Unbreakable with the pay-in-full option, you will also receive: One private 60 min 1:1 Strategy Session to receive personalized business planning and structural support directly from Jo-Ná
Option #2
$199/monthFOR 12 MONTHS
Use code: NEXTLEVEL for $250 OFF until March 31, 2023
PLEASE NOTE
Your monthly payment will also incur a 3% credit card processing fee for the total cost of the Program ($15.58).